Huq Industries is one of the world’s leading providers of mobility data, providing accurate real-time mobility data insights for its customers throughout Europe, Asia and the US.
In early 2020 the Huq marketing team asked Waypoint to carry out a full UX audit and analysis of their website, across desktop and mobile devices, to further optimise lead conversion.
In order to conduct our analysis and provide specific recommendations to drive conversion, we broke the work into three distinct phases.
- Qualitative Analysis
- Quantitative Analysis
- Subjective Analysis
Following this 3-phase process we were to provide evidence and a detailed set of recommendations to improve conversion performance.
The impact was immediate and dramatic as shown in the graph below with inbound enquiries increasing four-fold by the end of October.
Through clear signposting and funnelling we are providing visitors with a much clearer user journey and as a result the quality of our leads has improved.
Alexander Fairfax
Chief Marketing Officer, Huq Industries