Huq Industries is one of the world’s leading providers of mobility data, providing accurate real-time mobility data insights for its customers throughout Europe, Asia and the US.
In early 2020 the Huq marketing team asked Waypoint to carry out a full UX audit and analysis of their website, across desktop and mobile devices, to further optimise lead conversion.
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In order to conduct our analysis and provide specific recommendations to drive conversion, we broke the work into three distinct phases.
- Qualitative Analysis
- Quantitative Analysis
- Subjective Analysis
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Following this 3-phase process we were to provide evidence and a detailed set of recommendations to improve conversion performance.
The impact was immediate and dramatic as shown in the graph below with inbound enquiries increasing four-fold by the end of October.
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Through clear signposting and funnelling we are providing visitors with a much clearer user journey and as a result the quality of our leads has improved.
Alexander Fairfax
Chief Marketing Officer, Huq Industries