Case study

How blogging drives new business enquiries

Why invest in blogging?

At Waypoint we have been writing and posting well-researched and informed content for our clients for over 12 years. In every case, we have seen a direct correlation between blogging, increased website traffic and new business enquiries.

The more you blog the more words you are placing on your website for Google and other search engines to index. This pushes you further up the search results, leading to higher search rankings, increased website traffic and lead generation.

Improving your website’s search rankings through blogging is like trying to start a fire. The hardest part is getting a flame going but once established it will spread rapidly.

Haworth Castings

Since 2016 we have written over 100 blog articles for Haworth Castings covering a wide range of technical areas from the importance of temperature control to exploring the merits of 3D printing and simulation software.

Each article is approximately 750 – 2,000 words long with keywords and phrases tailored to their target audience.

The impact has been dramatic. Monthly website traffic increased from 330 to 3,349 visitors a month – an increase of 1,000%.

Blogging Haworth Castings
Surveyors to Education

We commenced blogging for Surveyors to Education in January 2018 at a frequency of two 500 – 1000 word articles a month. The articles cover everything from explaining the different types of building funding streams to providing summaries of the latest government advice on estate management.

When we started blogging, there were only 90 organic website visitors per month.

Today we regularly receive over 400 visitors – an increase of over 400% – and blogs account for 8 out of the top 10 most visited pages on the site.

Blogging Strictly Education
Drain & Sewer Services

Organic website traffic has increased ten fold since we started posting monthly blogs for Drain & Sewer Services in January 2019. At that time, they were receiving approximately 100 monthly web visits.

This has now increased to over 950 monthly visits.

Today blogs make up 8 out of the top 10 most visit pages on the Drain & Sewer Services website.

Blogging Drain and Sewer Services
Alaster Anderson

We started blogging for Alaster Anderson in mid-2020 and have already seen a dramatic increase in website visitors.

Monthly organic website visitors have risen from 55 to over 300 – a fivefold increase.

To frame blogging for the market, we created a dedicated website section called Planting Notes. From this, we had a platform to write about everything from Bonsai trees to soil types.

Blogging Alaster Anderson
GDPR Notice

The standard Lorem Ipsum passage, used since the 1500s
“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”