How effective are e-books as a marketing tool?

8 July 2019

Adam Richards

Managing Director

E-books have been around for some time and their value as part of the marketing mix continues. When executed well, an e-book provides a positive value exchange between the reader and the provider. The provider typically gives value through content and insight and the reader / prospect provides their data in return.

Many of Waypoint’s clients continue to use e-books as they;

• Increase brand awareness / engagement

• Provide an ideal platform for thought leadership

• Are a valuable lead generation tool

• Direct traffic to the website

• Give real value to prospects and customers

The leads generated from e-books are followed up with subsequent communications to convert them to customers. We regularly produce e-books for ourselves and our clients.

Most recently we produced e-books for two clients with great results. The first was for Surveyors to Education (S2e), the book, titled, “What is Good Estate Management for Schools? “ generated 250 leads in the first week alone after a mailing to ISBL (an educational professional body) subscribers.

nnnnnnnnnnnn n n nn nn n n n
n n n n n nn nn nn nn n n n
n n n n n nn nn nn nn n n n
n n n n n nn nn n n nn nnnnnnnnn n nnnnn

We also produced an e-book for Humphrey Feeds and Pullets on egg sizing, yes egg sizing! The book received multiple downloads and positive feedback from farmers who believe it will also help with bird welfare.

Waypoint, produced the books, being responsible for the content, designs, mailing, and socialising them through the clients’ various channels. We then tracked the leads for follow-up, and added them to the clients’ databases as prospects. For the B2B sector in particular, e-books continue to be an effective marketing tool.

As specialists in lead generation for clients, please let us know if you would like to create a series of e-books for your prospects and customers, we would love to help.

Acting as our clients outsourced marketing team, our mission is to be faster, nimbler and more cost-effective than the traditional headcount heavy marketing agency. If you would like to Waypoint to help you with an aspect of your marketing strategy then please get in touch at [email protected] or call 01962 862760.

Some of the clients
we work with:

And some of the nice
things they have said:

We worked with Waypoint for 2 years to aid our marketing push for a new product in a new industry and they assisted us throughout the journey across multiple fronts: lead generation, content creation, media and industry exposure, as well as shows. They are also excellent with SEO and Google Ads. Adam and the team are a pleasure to work with and absolutely pros. I would highly recommend them to anyone who is looking for support to take their marketing to the next level!

Gonzalo de Gisbert

Head of Product, Business Development and Operations

S-Key

Waypoint has worked in partnership with Strictly Education for over 10 years providing value-added strategic marketing support and guidance. Their commitment and knowledge of our sector is second to none and they form an integral part of the marketing team that I lead. With Waypoint’s support, the business has grown both organically and through acquisition over the last two years, reassuringly beside us to help achieve our strategic growth KPIs.

Fiona Simpson

Head of Marketing

Strictly Education

Hi-Level have been working with Waypoint for over a year and we could not recommend them highly enough. They have delivered a top quality service for us on everything from website re-design, social media posting, blog writing, newsletters, PPC campaigns and more. Each member of the team is an expert in their field which provides us as the client with very well rounded knowledge to draw on no matter the task.On top of that they are a very friendly bunch! They are extremely approachable and nothing is ever too much trouble meaning our relationship with them is less client/supplier and more like they are an extension of our team.Thank you Waypoint – we look forward to continuing to work with you!

Sarah Richardson

Sales & Marketing Manager

Hi Level Mezzanines

The Waypoint team provide Expromet and its group companies with a wide range of marketing support, from technical content writing to digital advertising and more besides. We have a dedicated account team who provide a very responsive and professional service.

Luke Moran

Sales & Marketing Director

Expromet Technologies Group

Since we implemented Waypoint’s recommendations our inbound enquiries have seen a four-fold increase.

Alexander Fairfax

Chief Marketing Officer

Huq Industries

We challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.

Andrew Haworth

Managing Director

Haworth Castings

An ongoing Google and Facebook digital advertising campaign, combined with a refresh of our messaging, content delivery and website, has led to OEO School exceeding its growth targets – thank you to the Waypoint team! It is great working with you – always so helpful.

Sue Bonell

Business Manager

OEO School

We would highly recommend Waypoint for all your marketing needs. This area is not our expertise … but it is theirs! They are a great team, helpful and patient which is just what we need.

Simon Wilson

Managing Director

Express Data

Waypoint have shown us that Digital Marketing is one of the most successful ways for our business to promote itself, it is easier and less expensive than traditional marketing. The Team at Waypoint have taken the time to not just learn and understand about our business but also offer suggestions to strategize effectively. Whatever it is, the way you tell your story online can make all the difference.

Barbara Sellers

Managing Director

Premier Property Search

We have worked with Waypoint since deciding to totally outsource all our group marketing to them. With excellent strategic focused input and impressive results we can only thank Adam and his team for their dedicated professionalism in helping us build our business!

Richard Ackroyd

Operations Director

Deson

Waypoint revamped our marketing strategy and improved our tired website. As a result we have seen a significant increase in enquiries and sales. Thank you to the team.

Andy Bow

Managing Director

St Clare Engineering

After only one week of cold calling, Waypoint generated 10 appointments from a target audience of 189 School Business Managers which was well beyond our expectations.

Roy Pett

Director

Surveyors to Education (S2e)

Waypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.

Nick Clitheroe

Managing Director

Genesis Group UK

We have worked with Waypoint since November 2019 to create and implement a new marketing strategy for our company. The team are a pleasure to work with. They are diligent, respectful of our thoughts and requirements whilst giving leadership on how they feel we should position and market ourselves. We’re very happy with our new branding and website and we’re starting to see some positive outcomes which is very encouraging, especially during such extraordinary times! We look forward to a continued partnership.

Imogen Anderson

Marketing Director

Alaster Anderson

Digital advertising to drive pupil enrolment

View case study

A new positioning and brand identity for Alaster Anderson

View case study

A creative platform to support a product launch

View case study

How blogging drives new business enquiries

View case study

A program of website optimisation that led to a four-fold increase in website enquiries

View case study

Latest news and insights
on digital marketing:

2 January 2025

What is the ideal marketing solution for small and medium-sized businesses?

16 December 2024

Ten critical success factors for a smooth website build

31 October 2024

What does the launch of OpenAI’s ChatGPT search mean for the future of search?

20 August 2024

Our Top 6 proven strategies for mobile website optimisation

Find out more:

If you would like to find out more about how we can help you in your marketing endeavours please give us a call, send us an email or submit a contact form.

01962 674657

[email protected]

The Pump House
Garnier Road
Winchester
Hampshire
SO23 9QG

Get directions

*By submitting this form you consent to us contacting you with regards to your enquiry, agree to the processing of your data in accordance with our privacy policy and understand that you can unsubscribe from our marketing communications at any time.