New responsive web design for Genesis Group UK

21 November 2013

Adam Richards

Managing Director

Waypoint recently launched Genesis Group UK’s new website www.genesisgroupuk.co.uk with responsive web design.

The main objective with the new site was to communicate the Genesis USP – namely that they offer highly personalised customer service combined with the might of Canon behind them.

Consequently we moved away from stock photography and took shots of the team both in the office and interacting with customers. Customer testimonials are another key feature of the site with the aim to communicate third party endorsement and reinforce the approachable nature of the team and their focus on personalised customer service.

Existing Genesis customer use the website to book service calls and order computer cartridges and therefore we built a new Service Centre where they could get quick access to these important services plus additional resources such as driver downloads, T&Cs and contact details – all in one place.

From a digital perspective the site needed to be built to generate more enquiries through search. Therefore it is content rich to help with SEO and has been built with the mobile user in mind with a responsive web design adapting for the smaller screens of the tablet and phone.

The design gives a clean, fresh look and feel with visitors left in no doubt as to the Genesis proposition. The next step is to focus on generating leads through a program of email and social media marketing which will begin in earnest in the New Year.

Waypoint is a Winchester marketing company specialising in delivering marketing strategy, content development and lead generation. For more information please get in touch at [email protected] or call 01962 862760.

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We worked with Waypoint for 2 years to aid our marketing push for a new product in a new industry and they assisted us throughout the journey across multiple fronts: lead generation, content creation, media and industry exposure, as well as shows. They are also excellent with SEO and Google Ads. Adam and the team are a pleasure to work with and absolutely pros. I would highly recommend them to anyone who is looking for support to take their marketing to the next level!

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S-Key

Waypoint has worked in partnership with Strictly Education for over 10 years providing value-added strategic marketing support and guidance. Their commitment and knowledge of our sector is second to none and they form an integral part of the marketing team that I lead. With Waypoint’s support, the business has grown both organically and through acquisition over the last two years, reassuringly beside us to help achieve our strategic growth KPIs.

Fiona Simpson

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Hi-Level have been working with Waypoint for over a year and we could not recommend them highly enough. They have delivered a top quality service for us on everything from website re-design, social media posting, blog writing, newsletters, PPC campaigns and more. Each member of the team is an expert in their field which provides us as the client with very well rounded knowledge to draw on no matter the task.On top of that they are a very friendly bunch! They are extremely approachable and nothing is ever too much trouble meaning our relationship with them is less client/supplier and more like they are an extension of our team.Thank you Waypoint – we look forward to continuing to work with you!

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Hi Level Mezzanines

The Waypoint team provide Expromet and its group companies with a wide range of marketing support, from technical content writing to digital advertising and more besides. We have a dedicated account team who provide a very responsive and professional service.

Luke Moran

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Since we implemented Waypoint’s recommendations our inbound enquiries have seen a four-fold increase.

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We challenged Waypoint to generate 100 new business enquiries in 12 months which they duly delivered.

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An ongoing Google and Facebook digital advertising campaign, combined with a refresh of our messaging, content delivery and website, has led to OEO School exceeding its growth targets – thank you to the Waypoint team! It is great working with you – always so helpful.

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We would highly recommend Waypoint for all your marketing needs. This area is not our expertise … but it is theirs! They are a great team, helpful and patient which is just what we need.

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Waypoint have shown us that Digital Marketing is one of the most successful ways for our business to promote itself, it is easier and less expensive than traditional marketing. The Team at Waypoint have taken the time to not just learn and understand about our business but also offer suggestions to strategize effectively. Whatever it is, the way you tell your story online can make all the difference.

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Waypoint revamped our marketing strategy and improved our tired website. As a result we have seen a significant increase in enquiries and sales. Thank you to the team.

Andy Bow

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St Clare Engineering

After only one week of cold calling, Waypoint generated 10 appointments from a target audience of 189 School Business Managers which was well beyond our expectations.

Roy Pett

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Waypoint built and implemented the marketing strategy that led to the successful sale of the business in 2015.

Nick Clitheroe

Managing Director

Genesis Group UK

We have worked with Waypoint since November 2019 to create and implement a new marketing strategy for our company. The team are a pleasure to work with. They are diligent, respectful of our thoughts and requirements whilst giving leadership on how they feel we should position and market ourselves. We’re very happy with our new branding and website and we’re starting to see some positive outcomes which is very encouraging, especially during such extraordinary times! We look forward to a continued partnership.

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